marketing

I’ve been seeing the word “authenticity” everywhere lately. In webinars geared to writers, in blog posts geared to entrepreneurs, in ads for almost anything. (“Try our authentic Mexican food!”) We seem to be craving authenticity. This isn’t surprising, really, after several years in which rumors, falsehoods, and crazy conspiracy theories dominated the airwaves, and we… Read more »

I’ve known Debbie Gonzales since we overlapped – ten years ago – at Vermont College of Fine Arts. She’s a talented lady. She built each of my curriculum guides, which are stellar. Now she’s launching a new venture designed to help you with your book publicity. I’m happy to have Deb on the blog this… Read more »

A few weeks ago I was asked to give a lecture on how I built my author platform to create a market for my books. Well…okay. I didn’t set out to build a platform; actually, I didn’t know I was standing on one. So I talked about how I have a website and this blog,… Read more »

Sometime over the holidays I watched a great interview with Roz Chast about her National Book Award-winning memoir Can’t We Talk About Something More Pleasant? During the interview photos of her aging parents’ apartment popped up: cluttered pencil drawers with stub ends, desks piled with random papers, tottering bookshelves. Chast described her parents as hoarders… Read more »