Marketing and Publicity

The 1 Superpower All Writers Possess: Authenticity

I’ve been seeing the word “authenticity” everywhere lately. In webinars geared to writers, in blog posts geared to entrepreneurs, in ads for almost anything. (“Try our authentic Mexican food!”) We seem to be craving authenticity. This isn’t surprising, really, after several years in which rumors, falsehoods, and crazy conspiracy theories dominated the airwaves, and we… Read more »

The Author World, Part 2

Let’s talk stats Hopefully from the previous post you have a general idea of why most authors aren’t rich and what happens once a book is written. Here are a few more things I’d like to add. I’m going to be personally open and honest here, because I think it might be helpful for both… Read more »

The Author World: How It Works

Many times when I’m talking with folks who are not authors and have no connection to the world of publishing (other than reading – but, yay you readers!) I realize that the arcane publishing model is not understood. This isn’t surprising (note the word “arcane”). For one thing, most lay people think authors are rich,… Read more »